Big Ideas
"Big Ideas" are another phrase used to describe part of the creative process. Big-ideas can drive a product or project vision, and its design, leasing, licensing, sales, fabrication, distribution and merchandising.
"Big Ideas" are those ideas that strive to be the concept that provides a unifying premise that wholly captivates the end user- the guest, shopper, buyer, or customer.
A sufficiently compelling big-idea, properly executed and with the right emotional resonance, can become a consumer brand. Starbucks, an an example, is based upon the "big idea" that coffee drinking could be far more than a beverage commodity, and more of a premium lifestyle product - if not a consumer lifestyle experience.
Most of the great projects and products, began with a strong "big idea," since such concepts are not only of great interest to the end-user, but become captivating and a rallying point to the product or project team that takes on the development mission.
Related Topics
About Focus Groups
About Big Ideas
About Ideation
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Stonecreek Partners Resource pages are provided freely and without limitation for personal, private, non-commercial use, and may be linked to as a source page. All resource page information is based on 30 years of practitioner's experience of Stonecreek Partners' principals, in the retail, entertainment, hotel, residential, and commercial real estate industries.
