Participation in charrette ideation session exploring guest experience possibilities utilizing existing facilities at this major regional entertainment attraction.
Santa Anita Race Park has a proud history dating back to 1934 and the Golden Age of Hollywood, and was one of the essential settings for Seabiscuit's remarkable victory in 1940 - in the famed horse's last race.
Client: Santa Anita Race Park; Magna Entertainment Corp.
Creative work completed for this charrette remains subject to confidentiality and non-disclosure requirements of client organization.