Fashion Show Mall House Shows Las Vegas, Nevada USA More Master-Planned Communities ... click for more projects Adventure Studios acted as Executive Producer for entertainment matters in developing the House Show, Media, and other Promotional Platform elements at Fashion Show Mall in Las Vegas. The ideation process included alternative "big idea" formulations, show concept development, alternative formats for product introductions and scheduled entertainment, and the use of integrated and sponsored digital media displays. The House Show program at Fashion Show Mall took advantage of the installed "promotional platform" at the facility, which included hydraulic runways, a full backstage area that rises for shows and is lowered to the basement when not in use, as well as full theatrical rigging, lighting, multi-screen video displays, and a house sound system. The House Shows provided "shell packages" for use by major event and entertainment sponsors, envisioned to include consumer product companies such Ford, BMW, and Honda, beverage companies such as Absolut, Coca-Cola, and Dasani, as well as cosmetic companies such as Revlon and L'Oreal. Fashion Show Mall is one of the largest regional shopping centers in the U.S., which at opening featured the largest show-controlled theatrical staging system ever installed in a retail center.
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