The Jacques Cousteau Experience
Themed Attraction
Eco Dive Resort
Diving Experiences
Eco Tourism
Burbank, California USA
Stonecreek Partners' Adventure Studios provided ideation and strategic marketing support to a prospective licensing program based on The Jacques Cousteau Experience.
Experiential design concepts, and experiential branding sensibilities were part of the work effort for an array of themed entertainment venues. Consumer research had shown that the Jacques Cousteau brand heritage was very strong with youth generally and with environmetal, green-conscious consumers worldwide. As well, the world wants, if not craves, heroes. And people of all ages are looking to associate with what is pure and untainted. The Cousteau name was thought to bring these qualities. Alternative product concepts included a dive resort, a Cousteau theme park, a branded diving experience, a Cousteau attraction for theme parks, and a branded experiential platform for insertion at aquariums, zoos, children's museums, and science centers.
Client: Maurice Aveniam, Cousteau Licensee
