Marne La Valle Golf Village
Strategic Business Planning
Builder Land Residual Analysis
Marne La Valle (Paris region), FRANCE
Financial analysis assignment to support client's Strategic Planning Dept. oversight of master-planning efforts for this large-scale themed entertainment and master-planned destination resort, in this instance, for a golf village planning area as part of overall Marne La Valle master planning at lands dedicated for Euro Disney (now Paris Disneyland).
Work included a market study to evaluate and recommend various homebuilding product types for this residential golf village, including potential integration of American homebuiding product types for this French project.
Residential products types, both attached and detached, were included with master planning efforts of the land planning and civil engineering team. Financial analysis of resulting builder residuals (assuming sale of pads to third-party homebuilding firms), and planning area profitability yield was then added to overall Marne La Valle bottom-line implied land valuation.
The Marne-la-Valee areas is home to The Disneyland Resort Paris, situated 20 miles to the east of the capital city - Paris. Disney’s first European venture has become one of the continent’s most popular attractions. The site has an area of 1943 hectares (5,000 acres of former farmland), one-fifth the size of Paris, and includes hotels, restaurants, a campsite, shops, the golf course noted here, and of course, the Disneyland Paris Theme Park and Walt Disney Studios.
Client: Walt Disney Co., Strategic Planning Dept
