Paris Disneyland Master Plan
Strategic Business Planning
Master Land Residual Analysis
Marne la Valle (Paris) FRANCE
The master planning process for Paris Disneyland (then Euro Disneyland) was a comprehensive and wide-ranging. Disney's overall project included master-planning of a major regional theme park and themed entertainment district in the vicinity of the project.
While land planning and product concepting were underway for the urban destination master plan, various financial analysis was prepared for the client's strategic planning department.
Work performed included overall land residual valuation analysis - a means of depicting build-out value for various master plan and build-out scenarios, as well as financial studies of alternative routings of planning golf course facilities.
Client: Walt Disney Co., Strategic Planning Dept.
