Pier 44 Town Center
Project Strategic Marketing
Big Idea Formulation and Ideation
Redevelopment Project Planning
Ground Lease Extension Negotiations
Marina del Rey, California USA
Pier 44 Town Center was a planned component of an overall redevelopment master plan for the 62 acres of prime waterfront leaseholds in Marina del Rey. The subject properties were owned by one leasahold owner, the largest such owner in Marina del Rey, representing a considerable opportunity for effective redevelopment.
The experiential place making efforts created a musical underpinning for the placemaking, with a themed entertainment style evocative of California's "beach" history and lifstyle, particularly as history rambled through the Mission Era, the offshore gambling boats, to the Beach Boys and Muscle Beach, to today. All work in association with Jim Garber & Associates and architect Johnson Fain Pereira.
Client: NEI Investor Group and Real Property Management, Inc.
