TV Land Themed Restaurant Attraction
Out-of-Home Licensing
New York, New York USA
Stonecreek Partners' creative unit Adventure Studios provided overall ideation direction and product concepting as part of the experiential multi media design for TV Land Restaurant Attraction.
One signature element explored by Adventure Studios for the bar area of the restaurant attraction was fantastical "device" that would appear to whisk specialty drinks ordered by bar patrons, from TV Land (the bar was conceived as being outside the immersive TV Land attraction environment), and to the device where the drink and specialty glass or mug would be filled, ready for delivery to bar patrons. The apparatus included visual displays of "helpers" in TV Land making glasses and mugs, loading tubes, and mixing drinks. Reader boards reported the status of various ordered drinks and each drink's delivery ETA. The point of all this was to establish an "outside-inside" feel for the bar and restaurant, and provide a fun highlight to hanging out in the bar area.
Client: In association with Walker Group CNI, for Paramount Pictures Consumer Products, Licensee
