Universal Studios CityWalk Hollywood
Phase 2 Ideation / Planning
Universal City, California USA
Universal CityWalk Hollywood in Universal City, California, was the first urban entertainment center created by MCA Development, and later placed under management by Universal Studios Recreation Group.
Universal's CityWalks represented a new kind of facility dedicated above all else to creative memorable, repeatable "shared" entertainment experiences for guests as they enjoy their out-of-home leisure time. CityWalks achieve this for guests by offering a showcase of best-of-class (i.e. category-killer) Hollywood-Style entertainment in an authentic gathering place setting.
Best-of-class entertainment includes the districts, venues, special events, public spaces, and soft programming that achieves the CityWalk environment. Within communities, CityWalks will be situated in best locations within "ground zero" local entertainment destinations.
CityWalk Hollywood is situated on the very grounds where Universal Studios founder Carl Laemmle cut the ribbon to Universal City in 1915, now home to one of the world's largest and busiest film and television enterprise.
Client: Universal Studios Recreation Group
