Universal Studios CityWalk Florida
Themed Entertainment / Retail Ideation
Product Concepting
Retail Master Plan
Tenant Mix and Leasing Plan
Orlando, Florida USA
StoneCreek LLC worked with fellow Enterscapes International consortium members in providing pre-development technical advisory services to MCA Recreation Services management in charge of the CityWalk Orlando planning effort. At that time, MCA was partnered with The Rank Organisation Plc in developing Universal City Florida (UCF), and the working name for CityWalk Orlando was "The Entertainment Zone at UCF" or the "E-Zone."
Through a series of technical memoranda, recommenations were offered as to design strategy, "best practices" retail entertainment tenant leasing strategies, lease deal structuring and related lease bond yields, all-in development cost "not to exeed" considerations, food and beverage sensibilities, among other matters. At that time, the facility was being prepared for direct competition with Disney's Pleasure Island / Disney Village Marketplace, the Church Street Station project in downtown Orlando, and the Mercado shopping village on International Drive.
Client: MCA Recreation Services (now Universal Studios Recreation Group). Work completed in collaboration with Jim Garber & Associates, and Fessel International.
