Site Selection Process for Planned Universal Studios CityWalk Facilities
Universal City, California USA
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Directed site selection for new Universal Studios CityWalk facilities in the U.S. and worldwide, including country and city risk, opportunities, and constraints evaluations, developer partner selection, letter of intent negotiation, and local municial public-private collaboration negotiations.
- Sawgrass Mills (w/ the Mills Corp.)
- Old Boston Garden (w/ the Drucker Co.)
- Chicago (w/ Forest City)
- Chicago River North (w/ John Buck Co.)
- Dallas Victory (w/ Hillwood Dev.)
- Shanghai PRC (w/ Shanghai Gov.)
- National Harbor (w/ Peterson Cos.)
- San Francisco (U.S. Postal Service site)
- Hong Kong SAR (w/ Hong Kong Gov.)
- Singapore Jurong District (Consortium)
- Denver LoDo (w/ Great American)
- Niagara Falls (w/ Canadian Niagara)
- Macy's New York (Macy's Corp.)
- Rockefeller Center (w/ Tishman Speyer)
Work effort included creation of innovative market evaluation methodology based on "guest trip motivation" analysis.
Client: MCA Recreation, Universal Studios Recreation Group
