Valencia Master-Planned Community
Valencia, California USA
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Adventure Studios' StoneCreek unit was retained by a division Marketing Dept. of this major land development company to provide advisory services in connection with ongoing business planning efforts. A focus of the work was the build-out of the retail portfolio of neighborhood and community shopping centers.
The project focused on application of business planning methods to support planned levels of more comprehensive future land development, including builder land residual analysis, methods of consolidating financial data for multiple projects, and aspects of financial reporting to senior management.
Valencia is located in the northwestern corner of the Santa Clarita Valley, a part of Los Angeles County in Southern California. In 1987, it was one of the four communities (along with Saugus, Newhall, and Canyon Country) that merged to create the city of Santa Clarita, California. Valencia was planned and developed over several decades starting in the 1960s by Te Newhall Land & Farming Company. It is one of the region's quality and large-scale master-planned communities, known for its landscaped boulevards connecting a balanced mix of apartment buildings, single-family detached homes, shopping centers, office parks, and industrial warehouses. Valencia's master plan features an extensive system of paved pathways with grade separations over and under the boulevards - the pathways referred to as paseos. Using the paseo system, a resident can travel around the entirety of Valencia without having to cross streets. The actual living and working areas of Valencia are separated and developed as villages, each village featuring a different lifestyle, and each close to schools and shopping, as well as recreational amenities.
Client: Newhall Land & Farming
