Guest Trip-Motivation analysis is a research and planning technique pioneered by Stonecreek Partners' affiliate Adventure Studios. Trip Motivation analysis is a method for evaluating the potential participation of consumers in various leisure-time out-of-home alternatives.
Individual / Group
Let's do something with the kids
I need to buy a gift
Let's go browsing
Let's go out to eat
Let's go to the movies
How about a date?
Let's go hang out
Let's plan something special … plan-aheads
Hey - it's a holiday!
Let's party!
We've got errands
Let's work out
What do we do with the relatives?
I've been wanting to get educated - enrichment
I love my hobbies!
I want to do something today
I'm bored!
I'm feeling impulsive
Business-Related
I've got a business dinner
I'm doing some business entertaining
I want to do something special for my client
I have a product launch
I'm creating an employee incentive program
I'm planning an sales incentive meeting
My convention is booking an off-site event
We're a long-haul DMC looking for excursions
Our packaging a group tour
We're booking MICE events to your area
