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Retail Tenant Sign Criteria
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Major retail store signs, and venue signs, displayed along streets, common areas or hallways, are among the major visual cues for any passersby. It is helpful to the overall visual environment of a shopping destination, for tenant store signs take on a common criteria, such as extending in a perpendicular style from the storefronts, or, to appear as substantial raised letters along a storefront.
To support an upscale image for a retail facility, tenant signs should adhere to the following general criteria:
Signs should be limited to a store's trading name only - no brand names, product names, or phrases should appear or be visible from the storefronts (this eliminates visual clutter).
Sign criteria are for the mutual benefit of a a facility Owner and each and all tenants. Criteria cover technical aspects of sign design, placement, and maintenance. The aesthetics of sign design cannot be reduced to words, but some example are provided here, and would be provided to tenants, as a means of communication the quality and intention of these signs.
In general, tenant will covenants and agree to design, construct, and install their store signage at tenant's sole cost and expense in accordance with a Project's sign criteria. Conformance to detailed sign drawings and specifications that have obtained the prior approval of the facility's Owner should be strictly enforced and any non-conforming sign be required to be made conforming at tenant's expense.
Although Owner must retain strict control over the design and installation of tenant signage, more imaginative and creative designs that will lend themselves to the unique features of the Project should be encouraged.
Therefore, Owner should always consider varying from the stated criteria so long as the design will enhance tenant's storefront, not conflict with adjacent signage, and contribute to the overall design quality of the Project. For example, special sign treatments should be considered for building corner locations, where a sign that projects from a building and perhaps at an angle to the street, may create additional interest and bring identity to the distrinct.
Since area lighting will likely not be sufficient to illuminate tenant's signage during non-daylight hours; illumination will be required. Face lighting is recommended; however, back lighting may be used.
As well, indirect lighting may be used so long as the source of the indirect light ties within the tenant's remises. Tenant should also be required to comply with the Project’s regulations for the hours of lighting.
Tenant should submit or cause to be submitted to Owner for approval before fabrication, detailed drawings indicating the location, size, layout, design, materials, and color of proposed signs, including all lettering and graphics. Such drawings shall be submitted concurrent with sufficient architectural drawings to show the exact relationship with the store design.
Tenant should obtain and pay the entire cost of all permits, approvals, construction, installation, and maintenance of its respective sign(s).
Tenant should be responsible for the fulfillment of all requirements of the sign criteria and specifications, including but not limited to those mandated by local municipal ordinance.
Tenant should not affix or maintain upon any glass or other material on the storefront any signs unless they shall first have received the written approval of Owner.
Tenant should be allowed to have one storefront sign on the extent of the building directly in front of tenant's Premises.
All store signs should typically be individual illuminated channel letters. However, there are good examples of aesthetically-pleasing alternatives to channel letters implemented to achieve a distinct look or style.
Painted lettering should not be permitted, unless permission is granted by Owner
Flashing, moving, exposed bulb or audible signs or elements thereof should not be permitted.
No exposed illuminated tubing or lamps shall be permitted.
No exposed raceways, crossovers, conduit, conductors, transformers or cabinets should be permitted.
No manufacturer's or approval agencies' labels exposed to public view should be permitted.
All signs should bear the UL label, and their installation must comply with all applicable building and electrical codes.
Electrical service to all signs should be on the respective tenant's electrical system.
No temporary or permanent banners signs or "A" frame sign to be installed or placed on the face of the storefront inside, outside, or in the walkway area, without written consent of the Owner.
All sign bolts, fastenings, and clips should be hot-dipped galvanized iron, stainless steel, aluminum, brass or bronze, and no black iron materials of any type should be permitted. Angle clips attached to the letter sides should also not be permitted.
Location of all openings in tenant's storefront for conduit and sleeves should be shown on the drawings submitted to Owner for approval, and installation should conform to the approved drawings.
Each tenant should be held responsible to repair at its sole expense, any damage caused by the work of its sign contractor at the time of installation and the same upon surrender of premises and the removal of the signage. In case damages on exterior are patched, it is required to match the paint color of the entire section and not only to the patched area.
Related Topics
About Tenant Deal Letters
About Tenant Store Window Displays
About Gathering Places
About Theme Restaurants and Clubs
About Category Killer Stores
About Great Streets
About Placemaking (Place Making)
About Retail Power Centers
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Stonecreek Partners Resource pages are provided freely and without limitation for personal, private, non-commercial use, and may be linked to as a source page. All resource page information is based on 30 years of practitioner's experience of Stonecreek Partners' principals, in the retail, entertainment, hotel, residential, and commercial real estate industries.
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