Stonecreek Partners has worked extensively over the years in applying a strategic marketing approach to products and projects, and at the enterprise level.
In the end, strategic marketing includes four functional areas: 1) having something for people to buy (product), 2) finding people who will buy (a place or product), 3) encouraging people to buy (promotion), 4) and providing value (price for product). Together, these areas of interest form a basis of strategic marketing, and are most successful when applied and integrated with all aspects of planning, design, development, sales and marketing, operations, and promotions.
Company founder Don Bredberg directed the creation of, and implementation, of the CityWalk Roll-Out Program for Universal Studios. CityWalk became the retail-entertainment industry's example for branded "urban entertainment centers" - a type of "retail entertainment" shopping center. Our approach to strategic marketing includes matters of experiential marketing and branding.
Our strategic marketing consulting has extended to such other projects as Fashion Show Mall (Las Vegas), Casino Morongo gaming resort, Korakuen Amusement Park (at Tokyo Dome), the Zone at Glendale Galleria, and town center retail-entertainment projects at Crested Butte (Colorado), Rancho Santa Margarita (California), Marina del Rey (California), and many others.
Sustainable Competitive Advantage
We embrace the strategic marketing view of each assignment or project we engage. We seek what Peter Drucker has called " the sustainable competitive advantage.? Creating a project or product with unique attributes is a means of assuring maximum investment return and asset value. We also seek to apply "pragmatic creativity," recognizing that cutting-edge product ideas must be implementable within financial objectives and investor expectations.
Primacy of the End User
We are entirely focused on the end-user envisioned for any place or product - the guest, patron, shopper, customer, and/or buyer. A continuous focus on end-user wants, desires, fantasies, and needs, yields a customer-based view of the world, and a particular place or product, that in itself is a competitive advantage ... more
In general, today's consumer, from child to retiree, has experienced high quality live performances, movies, theme parks, restaurants, and especially, recreation experiences. This is increasingly true even on a worldwide basis. Each person, each "end user" in this vast "theme park generation" is a sophisticated master of his or her own lifestyle and increasingly technology-savvy.
Despite such sophistication, as strategic marketing consultants we believe it is straightforward to figure out what consumers are after: During each person?s leisure time, enjoyment of their personal time with children, parents, extended family, spouse (or girlfriend/boyfriend), and friends and associates, is the whole point. We all want to seek or feel satisfaction with the quality of our relationships and the quality of our leisure-time experiences. We're quite literally in the "shared" experience business, a part of the Experience Economy.
A Bias Towards Action
The truly great organizations have well-honed methodologies for product concepting, ideation, musing on "big ideas" then proceeding to evaluate strategic marketing alternatives and proceeding with rigorous implementation.
Maintaining a balanced view of strategic marketing's "1-2" punch may be essential to success - time for thinking and time for doing should probably be divided 50/50. For most other organizations, taking a comprehensive strategic marketing view can stretch organizational resources and commitment. Great front-end thinking and group consensus-building can lose its edge once the matter of implementation is finally reached.
Leading areas for StoneCreek's strategic marketing practice include those listed below:
Customer Touch-Points Consultants
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Marketing Audit Consultants
